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New Tolerance Campaign Announces 2024 “Worst of the Woke” Awards

Super Bowl LVIII, The Olympics, Harvard, and More Among the Top 10 Worst Woke Offenders of the Year Washington, DC — Today the New Tolerance Campaign (NTC), a grassroots watchdog organization, unveiled its fourth annual “Worst of the Woke” Awards — a look back at the year’s most outrageous headline-grabbing instances of woke-run-wild in the United States. In 2024, 10 institutions went to extremes pressing a woke agenda on a weary public: DEI in Star Wars, drag queens at The Olympics, “nonbinary” toys and more all made the cut. See the full list of “Worst of the Woke” Award winners — as well as this year’s “Champion of Tolerance” — below:   Award Winner: “The Acolyte”* Reason: Disney hoped for a hit but ended up with a messy miss following the disastrous rollout of “The Acolyte.” The Star Wars spinoff crashed and burned, cancelled after only one season for the most predictable reason: it refused to stay true to Star Wars lore and instead sought to shoehorn as much DEI into every episode as possible: an all-lesbian coven of Force Witches lamenting the galaxy not accepting “women like us,” asking an alien for its pronouns, a pronounced emphasis on race and more all featured in the show. Series creator Leslie Headland even went on-record, stating that the inclusion of “queer” communities in the program was deliberate because it “would be natural” in an all-female community.   Award Winner: Super Bowl LVIII Reason: With more than 123 million viewers every year, few things unite America like the Super Bowl — but not this year. The NFL spoiled the fun with divisive woke posturing, presenting two separate national anthems before the big game: a “black national anthem” and one for everyone else.   Award Winner: The Olympics Reason: The Paris Olympics managed to anger Christians, conservatives, and anyone with good taste in dancing. The opening ceremony of the global athletic event began with a tableau of drag queens that more than a few people felt mocked “The Last Supper”; the cross-dressing star at the center of the performance who called herself “Olympic Jesus” only exacerbated the outrage.   Award Winner: Harley-Davidson Reason: Harley Davidson had a rock-solid, badass brand…and then DEI came along. A video unveiled on X showed the company’s CEO Jochen Zeitz speaking at a conference in 2020 in which he called himself “the sustainable Taliban” and asserted Harley Davidson was “trying to take on traditional capitalism and trying to redefine it.” After the uproar, Zeitz issued a public statement denouncing DEI and declaring the bike builder would pull back from the woke brink, ending its participation with the odious “Corporate Equality Index” pushed by recognized hate group the Human Rights Campaign.   Award Winner: Columbia Reason: During a three-week fiasco, the administration of Columbia University was paralyzed in the face of rabidly antisemitic and increasingly violent conduct: students took over the campus’s famed Hamilton Hall, barricaded the entrances, and hung a “Free Palestine” banner from a window. The inmates were running the asylum at New York City’s Ivy League school, with students issuing a list of wild demands that included a “complete divestment” from all Israel-related businesses and amnesty from disciplinary actions for protesting students. Columbia’s pushback? An email declaring that bringing in police “at this time” would be counterproductive. Things got so hot that Columbia ended up canceling its university-wide commencement ceremony.   Award Winner: Harvard Reason: Following the unceremonious resignation of university president Claudine Gay under allegations of rank plagiarism, America’s premier Ivy League institution presented a case study in emotional fragility in the aftermath of Donald Trump’s victory in the 2024 presidential election. Harvard professors cancelled classes for two days to allow their students “space to process the election.” The school’s Institute of Politics distributed conciliatory pastries and sweets all day on November 6. And quizzes in the “Intermediate Microeconomics” class were declared optional henceforth as a reprieve from post-election trauma.   Award Winner: WPATH Reason: Hippocratic Oath be damned! The World Professional Association for Transgender Health (WPATH) came under fire for its role in one of the most alarming medical scandals of our time. Behind closed doors, doctors affiliated with WPATH, who swore an oath to “do no harm,” privately discussed how sex-change procedures for minors are experimental, untested, and often devastatingly painful. The admissions directly contradicted their public-facing advocacy for the treatments, leaving families betrayed and children’s bodies permanently altered.   Award Winner: Mattel Reason: The company behind Barbie pushed the boundaries of political correctness with the release of “the world’s first gender-neutral doll.” The toys, marketed as “gender-inclusive,” are designed to be “a boy, a girl, neither, or both.” Mattel hailed the launch as a step toward greater inclusivity, but the move sparked pushback among parents and child-development experts.   Award Winner: Penzeys Spices* Reason: Once crowned “America’s Wokest Company,” Penzeys Spices stirred the pot yet again this year. The seasoning shop is known for promotional events such as “Republicans Are Racists Weekend” and for recommending their customers “send the Jewish people in your life…a photo of a couple sleeping bags up in your attic with the message that you will always have a place for them.” In 2024 the company sparked widespread outrage and calls for boycotts after their owner published an essay on the business’s website slamming the GOP. Of all places for Democratic presidential nominee Kamala Harris to deliver remarks about ending “divisiveness,” she chose this one?   Award Winner: Jaguar Reason: Luxury carmaker Jaguar rolled out a bizarre ad in December that left audiences scratching their heads: a commercial filled with androgynous models and completely devoid of cars. To make matters worse, the auto manufacturer literally took the jaguar out of Jaguar, erasing the iconic big cat from its logo. Critics called the company “Bud Light 2.0.” X owner Elon Musk mockingly asked the company “Do you sell cars?” And conservative parliament member Nigel Farage predicted the UK brand “will now go bust.”   2024 CHAMPION OF TOLERANCE  In

Press Releases

New Tolerance Campaign Announces 2024 “Worst of the Woke” Awards

Super Bowl LVIII, The Olympics, Harvard, and More Among the Top 10 Worst Woke Offenders of the Year Washington, DC — Today the New Tolerance Campaign (NTC), a grassroots watchdog organization, unveiled its fourth annual “Worst of the Woke” Awards — a look back at the year’s most outrageous headline-grabbing instances of woke-run-wild in the United States. In 2024, 10 institutions went to extremes pressing a woke agenda on a weary public: DEI in Star Wars, drag queens at The Olympics, “nonbinary” toys and more all made the cut. See the full list of “Worst of the Woke” Award winners — as well as this year’s “Champion of Tolerance” — below:   Award Winner: “The Acolyte”* Reason: Disney hoped for a hit but ended up with a messy miss following the disastrous rollout of “The Acolyte.” The Star Wars spinoff crashed and burned, cancelled after only one season for the most predictable reason: it refused to stay true to Star Wars lore and instead sought to shoehorn as much DEI into every episode as possible: an all-lesbian coven of Force Witches lamenting the galaxy not accepting “women like us,” asking an alien for its pronouns, a pronounced emphasis on race and more all featured in the show. Series creator Leslie Headland even went on-record, stating that the inclusion of “queer” communities in the program was deliberate because it “would be natural” in an all-female community.   Award Winner: Super Bowl LVIII Reason: With more than 123 million viewers every year, few things unite America like the Super Bowl — but not this year. The NFL spoiled the fun with divisive woke posturing, presenting two separate national anthems before the big game: a “black national anthem” and one for everyone else.   Award Winner: The Olympics Reason: The Paris Olympics managed to anger Christians, conservatives, and anyone with good taste in dancing. The opening ceremony of the global athletic event began with a tableau of drag queens that more than a few people felt mocked “The Last Supper”; the cross-dressing star at the center of the performance who called herself “Olympic Jesus” only exacerbated the outrage.   Award Winner: Harley-Davidson Reason: Harley Davidson had a rock-solid, badass brand…and then DEI came along. A video unveiled on X showed the company’s CEO Jochen Zeitz speaking at a conference in 2020 in which he called himself “the sustainable Taliban” and asserted Harley Davidson was “trying to take on traditional capitalism and trying to redefine it.” After the uproar, Zeitz issued a public statement denouncing DEI and declaring the bike builder would pull back from the woke brink, ending its participation with the odious “Corporate Equality Index” pushed by recognized hate group the Human Rights Campaign.   Award Winner: Columbia Reason: During a three-week fiasco, the administration of Columbia University was paralyzed in the face of rabidly antisemitic and increasingly violent conduct: students took over the campus’s famed Hamilton Hall, barricaded the entrances, and hung a “Free Palestine” banner from a window. The inmates were running the asylum at New York City’s Ivy League school, with students issuing a list of wild demands that included a “complete divestment” from all Israel-related businesses and amnesty from disciplinary actions for protesting students. Columbia’s pushback? An email declaring that bringing in police “at this time” would be counterproductive. Things got so hot that Columbia ended up canceling its university-wide commencement ceremony.   Award Winner: Harvard Reason: Following the unceremonious resignation of university president Claudine Gay under allegations of rank plagiarism, America’s premier Ivy League institution presented a case study in emotional fragility in the aftermath of Donald Trump’s victory in the 2024 presidential election. Harvard professors cancelled classes for two days to allow their students “space to process the election.” The school’s Institute of Politics distributed conciliatory pastries and sweets all day on November 6. And quizzes in the “Intermediate Microeconomics” class were declared optional henceforth as a reprieve from post-election trauma.   Award Winner: WPATH Reason: Hippocratic Oath be damned! The World Professional Association for Transgender Health (WPATH) came under fire for its role in one of the most alarming medical scandals of our time. Behind closed doors, doctors affiliated with WPATH, who swore an oath to “do no harm,” privately discussed how sex-change procedures for minors are experimental, untested, and often devastatingly painful. The admissions directly contradicted their public-facing advocacy for the treatments, leaving families betrayed and children’s bodies permanently altered.   Award Winner: Mattel Reason: The company behind Barbie pushed the boundaries of political correctness with the release of “the world’s first gender-neutral doll.” The toys, marketed as “gender-inclusive,” are designed to be “a boy, a girl, neither, or both.” Mattel hailed the launch as a step toward greater inclusivity, but the move sparked pushback among parents and child-development experts.   Award Winner: Penzeys Spices* Reason: Once crowned “America’s Wokest Company,” Penzeys Spices stirred the pot yet again this year. The seasoning shop is known for promotional events such as “Republicans Are Racists Weekend” and for recommending their customers “send the Jewish people in your life…a photo of a couple sleeping bags up in your attic with the message that you will always have a place for them.” In 2024 the company sparked widespread outrage and calls for boycotts after their owner published an essay on the business’s website slamming the GOP. Of all places for Democratic presidential nominee Kamala Harris to deliver remarks about ending “divisiveness,” she chose this one?   Award Winner: Jaguar Reason: Luxury carmaker Jaguar rolled out a bizarre ad in December that left audiences scratching their heads: a commercial filled with androgynous models and completely devoid of cars. To make matters worse, the auto manufacturer literally took the jaguar out of Jaguar, erasing the iconic big cat from its logo. Critics called the company “Bud Light 2.0.” X owner Elon Musk mockingly asked the company “Do you sell cars?” And conservative parliament member Nigel Farage predicted the UK brand “will now go bust.”   2024 CHAMPION OF TOLERANCE  In

News

The Hill: The New Era of Political Violence in America

The Hill recently featured NTC’s HateMap.com in a story about the rise of political violence in America. They specifically focused on the amount of left-extremist groups documented on HateMap.com and how they contribute to rising tensions within American society. Read the full article here.

Blog

Black Santa: Diverse or Divisive?

Does DEI’s reach extend all the way to the North Pole? Can — or should — Santa Claus be black? What about his wife? Earlier this month, UK retail and health company Boots caused a stir with an advertisement depicting Mrs. Claus as African American. It’s not the first time Kris Kringle and his missus have been portrayed as black, but nonetheless is a departure from the white mythological figure from Norway upon which traditional depictions are based. The concept of “Black Santa” isn’t new — the character has long been seen in books, on television, and at greeting stands in shopping malls. But does the motif conjure more diversity or division? Christmas, and the Holiday Season writ large, is not a racial nor political occasion. In fact, it’s one of the few glimpses into what a unified American public looks like. A Gallup survey conducted in 2019 found 93% of the American population — across all genders, races, and incomes — celebrate Christmas. Whether gathering at the town square for Christmas tree lightings, exchanging gifts in celebration of the holiday, or attending church services in religious observance, the fact that this time of year is about joy and appreciating the irreplaceable things in life seems an understood and unwritten truth. Santa himself stands as a symbol of unity for Christmas time. A 2011 study in the Journal of Cognition and Development indicated that 83% of children believe in Santa Claus. Being on your best behavior to avoid ending up on Santa’s “Naughty List,” writing a “wish list” of toys and hopes to Old Saint Nick and setting out milk and cookies for the jolly man on Christmas Eve have been a shared experience for millions of American children for more than a century. Politics and race do not even play a factor. And it’s not all tidings of comfort and joy where Black Santa is concerned, either. Black Santa originated as an image used in minstrel shows to mock African Americans during the Jim Crow era in the United States. Why elevate a symbol born of such nastiness? According to a YouGov survey, the overwhelming majority of Americans (79%) prefer the traditional depiction of Santa as white — but 67% of those same respondents were also okay with depictions of Santa as black. When it comes to race debates over depictions of Father Christmas, there isn’t much of an appetite for Santa Claus culture wars. It seems most Americans agree: there are better things to worry about at this time of year. Santa Claus: the great unifier.

Past Campaigns

SurveyMonkey Must End Its Lockout of PragerU

SurveyMonkey just locked PragerU out of their account, cutting off access to years of critical data. Now, they’re holding PragerU hostage until the educational service posts a disclaimer: “SurveyMonkey is not associated with, nor does it endorse or sponsor this specific content or PragerU.” What’s the content, you ask? A PragerU video highlighting the very real and growing number of “detransitioners” — people who had sex-change procedures and now regret that decision. SurveyMonkey’s decision not only impacts PragerU’s operations but sets a dangerous precedent for silencing organizations that challenge mainstream narratives. “Say what we demand, or lose access to your account!” Tell SurveyMonkey CEO Eric Johnson and the company’s senior staff to end their lockout of PragerU! [Photo credit: Kate Ter Harr, 2.0 Generic, via Flickr (cropped)]

Past Campaigns

Berklee Must Cut Ties with Antisemitic Staffer

Gabriella Flores wants you to know that her pronouns are “she” and “her.” She also wants you to know that Jews need not apply to sublet her Boston apartment. The Student Success Coordinator at the famed Berklee College of Music posted an ad seeking someone to pick up the remainder of her lease. 🟢 LGBTQ? A-ok! 🟢 Marijuana smoker? All good! ❌ “Zionist?” Get lost! Is this the type of behavior the Berklee College of Music welcomes among its faculty and staff? How can any Jewish student feel safe or included at the famed arts school? Send a message to Director of Student Success Laura Messina and school administrators: Gabriella Flores and antisemitism have no place at the Berklee College of Music!

Blog

Coming Soon: Woke War on Thanksgiving

As America gathers to give thanks, the woke left plots to cancel this “racist” holiday. Can they succeed? They erased Columbus Day. They turned “Merry Christmas” into “Happy holidays.” Now — hold onto your turkey — rising voices on the left are calling for an end to Thanksgiving. On October 3, 1789, George Washington signed a proclamation that declared “Thursday the 26th day of November…be devoted by the People of these States to the service of that great and glorious Being…That we may then all unite in rendering unto him our sincere and humble thanks…” Abraham Lincoln made Thanksgiving an officially recognized observance in 1863 in a proclamation that instructed Americans to “to set apart and observe the last Thursday of November next, as a day of Thanksgiving.” Who could be opposed to that? Philadelphia Tribune correspondent Michael Coard for one, who asserted in a 2021 opinion piece that “Thanksgiving, as an American holiday, is a celebration of that racist genocide and massive land robbery.” In 2019, MSNBC host Joy Reid called Thanksgiving a “problematic” “food holiday.” Reid doubled down during on-air remarks in 2022 which she used to “unpack the myth of Thanksgiving.” The holiday, according to Reid, erases the idea that America is “a country founded on violence.” A 2020 blog by Gustavo Oliver on the Subvert website encouraged readers to view Thanksgiving as a “National Day of Mourning” and to “decolonize your playlist” if you listen to music while preparing the feast for family. And in a 2020 piece for the New York Times, author Nicole Daniels suggested America “rethink” Thanksgiving through “a lens of environmental justice and history.” If you think these are fringe voices, think again. A 2019 piece in the Washington Post encouraged Congress to “rename Thanksgiving to Indigenous People’s Day.” During a November 2019 rally, President Trump issued a warning: “As we gather together for Thanksgiving, you know, some people want to change the name Thanksgiving. They don’t want to use the term Thanksgiving.” He continued: “Now we’re going to have do little work on Thanksgiving. People have different ideas why it shouldn’t be called Thanksgiving.” “We’re not changing it,” Trump vowed. Trump isn’t alone in his insistence. Amid the growing cacophony of voices on the left calling for Thanksgiving’s cancellation, Cherokee Nation Chief Chuck Hoskin was asked for his reaction. “I think we should not have an oversimplification of what interaction between Pilgrims and Native Americans were,” he said. “There were times when there was some working together but there was a great deal of times when there was strife and there was war and there was injury done.” But when it comes to ending, renaming, or “reimagining” Thanksgiving, Chief Hoskin draws the line. “I think it would not be good for the country, not good for Indian Country if we somehow got rid of Thanksgiving,” he insisted. We agree.

Hate Map

Philadelphia Young Communist League

A new but growing left-wing grassroots organization, The Philadelphia Young Communist League is a youth arm of the national Communist Party of the United States of America. Its stated aim is the “transformation” of the United States into a “socialist society” through “democratic struggle.”

Past Campaigns

SPLC Must End Its Smear Campaign Against “Not the Bee”

The Southern Poverty Law Center (SPLC) is fighting tirelessly to save Americans from…a humorous website?? Seth Dillon, founder of the satirical Internet destination “The Babylon Bee” and its sister website “Not the Bee” took to X on November 19 to share that the “discredited, scandal-ridden smear factory known as the SPLC is about to publish a hit piece doxxing several of our ‘Not the Bee’ writers who wished to remain anonymous so they could speak freely, without fear. The SPLC extracted sensitive information from our site, then used that information to contact our writers directly.” The outrageous story is online here. It’s a far cry from the days decades ago when the SPLC stood as an objective arbiter of “hate” and “extremism” in the United States. Today, the SPLC is little more than a leftist smear machine — and not even comedy is safe. “I won’t accept is the doxxing and smearing of our staff because they said some things the SPLC doesn’t like,” Dillon said. You shouldn’t either. Tell the SPLC to retract their story and apologize for their unethical “journalism”!

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