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New Tolerance Campaign Targets State Pension Boards, Demands Divestment from “Un-American Express”

Partnership with Color Us United and allied organizations unveils $1.2 million campaign and website unamericanexpress.com targeting “woke” corporation Washington, DC — Today the New Tolerance Campaign (NTC) joined the “UnAmerican Express” coalition, activating its network of grassroots advocates in a massive 50-state initiative to rebrand financial giant American Express as “UnAmerican Express” by exposing the radical, divisive, and coercive policies at the financial institution that are at their core antithetical to American values. In a unique first, the campaign will target state pension board trustees demanding they divest the public funds they manage from American Express. NTC joins Color Us United in this effort, which will include aggressive social media, radio, television, grassroots action, and a central website: unamericanexpress.com, which launched today. “Americans fed up with woke corporate hypocrisy will be shocked to learn their taxpayer dollars are currently supporting it via state pension fund investments,” New Tolerance Campaign President Gregory T. Angelo stated. “And as hypocritical woke corporations go, American Express is among the worst of the worst: instituting internal policies that view employees and customers primarily by their race. That isn’t just wrong; it’s un-American. Our UnAmerican Express campaign is designed to highlight the systemic anti-American policies of AmEx and rally a grassroots movement calling upon state pension funds to divest from the hyper-woke company.” Last August, Manhattan Institute fellow Christopher Rufo detailed the full embrace of woke doctrine at UnAmerican Express. Their “anti-racism” program actually perpetuates racism and inequality among their customers and employees. Among their policies: AmEx is tying executive bonuses to racial “equity” instead of merit AmEx instituted critical race theory training, teaching staff that “capitalism is racist” and asking workers to rank themselves on a hierarchy of “privilege” AmEx gave preferential contracts to suppliers based on race The UnAmerican Express campaign will run through May 3, when American Express holds its annual shareholder meeting. ### About New Tolerance Campaign Founded in 2019, the New Tolerance Campaign is a nonprofit watchdog organization that mobilizes Americans to confront intolerance and double standards by establishment institutions, universities, corporations and cultural elites. NTC empowers ordinary citizens to hold accountable those who claim to champion tolerance yet betray it through selective enforcement and ideological bias. For more information, visit www.newtolernace.org.

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Tell State Pension Boards: Divest from Un-American Express

Whether you know it or not, your taxpayer dollars are funding “wokeness” run amok at American Express — and you have the power to turn the tide of this madness. There’s nothing American about viewing employees primarily by their race — but Un-American Express is doing exactly that. Last August, Manhattan Institute fellow Christopher Rufo detailed the full embrace of woke doctrine at Un-American Express. Their “anti-racism” program actually perpetuates racism and inequality among their customers and employees. Among their policies: AmEx is tying executive bonuses to racial “equity” instead of merit AmEx instituted critical race theory training, teaching staff that “capitalism is racist” and asking workers to rank themselves on a hierarchy of “privilege” AmEx gave preferential contracts to suppliers based on race All of these practices are possibly unconstitutional and illegal. Even worse — your taxpayer dollars are funding this nonsense via mutual funds, index funds, and even direct investments made by state pension boards, who may not even be aware they’re directing taxpayer revenue to underwrite Un-American wokeness run wild. But this isn’t a lost cause — far from it! In January, West Virginia Treasurer Riley Moore announced he would divest all state investments from the woke capitalists at Blackrock. Now it’s Un-American Express’s turn. Send a message to your state pension board: their responsibility to taxpayers like you requires they divest from Un-American Express!

Past Campaigns

Hundreds of Advocates Told Coca-Cola to Stand Up to Russia

Update: After widespread pressure including hundreds of messages sent to Coca-Cola CEO James Quincey by NTC advocates, Coca-Cola announced its suspension of operations in Russia on March 8, 2022. One year ago, Coca-Cola Company CEO James Quincey was falling all over himself to denounce the passage of voting rights legislation in the state of Georgia that critics called “restrictive.” “Let me be crystal clear and unequivocal — this legislation is unacceptable,” he told CNBC. “This legislation is wrong and needs to be remedied, and we will continue to advocate for it both in private and in now even more clearly in public.” Contrast that with the soft-drink giant’s muted response to the ongoing brutal invasion of Ukraine by Russian military forces: dead silence. If the Coca-Cola Company truly believes in its stated values, then this moment requires that they condemn the Russian invasion of Ukraine and join the many global brands ceasing to do business in the country. It’s not as though the Coca-Cola Company prefers to remain silent on social issues — their website’s homepage currently highlights company positions on climate change, “racial equity,” and features an image of a Coca-Cola LGBTQ-themed lapel pin. On March 3, the company issued a statement, “Support for Ukraine,” in which they outlined their donation of “€1 million to support the brave efforts of the Red Cross movement operating in Ukraine” and “a further €550,000 to support refugees” — financial contributions for Coca-Cola that represent a drop in the bucket compared to their consistent revenues of more than $30 billion each year. Notable about Coca-Cola’s statement of “Support for Ukraine”? No mention of Russia whatsoever. It’s not difficult to connect the dots: Coca-Cola’s Swiss-based bottler, Coca-Cola HBC, gets about 21% of its volume from Russia and Ukraine. There is no doubt that suspending business ties with Russia would be a blow to Coca-Cola’s bottom line, but if they’re truly the socially conscious brand they claim to be, cutting ties with Russia is the only choice.   [photo credit]

Past Campaigns

More than 26,000 Messages Sent to NBC Execs Saying #NotOneMinute of your Time Was Spent Watching the CCP’s Propaganda Olympics

In February, the New Tolerance Campaign announced our first grassroots boycott: urging supporters to commit to watching #NotOneMinute of the XXIV Olympic Winter Games hosted by the oppressive Chinese Communist Party (CCP) and broadcast in the United States by NBC. All total, more than 26,000 messages were sent to senior executives at NBC telling them #NotOneMinute of your time was spent watching their coverage of the CCP’s propaganda Games! China’s transgressions are infamous: they have rolled back democracy in Hong Kong, engaged in sweeping authoritarian censorship of the Chinese people, and perpetuated massive human rights abuses, including the ongoing genocide of Uighurs in Xinjiang. Bold and Brave activists, such as yourself, helped send a message to NBC that we will not tolerate China’s oppression of Uighurs. The #NotOneMinute campaign is the brainchild of Fox News host Laura Ingraham, who launched the initiative on her January 17 telecast. “Every minute you watch, you put money in the pocket of those profiting off the communist PR coup,” she said during the announcement. “We love our athletes, and we celebrate them — and we’re going to celebrate them upon their return, but we will respond to this hideous sellout by corporate America in the only language they understand: money.” As New Tolerance Campaign President Gregory T. Angelo tweeted: How much of the #Beijing2022 Olympics will I be watching? #NotOneMinute. Wishing all the athletes well, but not giving one SECOND of support to this CCP propaganda! — Gregory T. Angelo (@gregorytangelo) January 15, 2022 Thanks to your hard work and dedication, the Chinese winter Olympics had the smallest TV audience in its history.

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Washington Times: Conservatives take on ‘woke’ corporate diversity policies

Conservative activists are criticizing the “woke” virtue-signaling trend of U.S. corporations implementing diversity, equity, and inclusion policies in the workplace, singling out retail giant Walmart for scrutiny and scorn. President of  New Tolerance Campaign, Gregory T. Angelo, gives his input on how Americans are horrified at “woke” corporate policies. Read more from the Washington Times.

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The College Fix: Georgetown suspends scholar for tweet against Biden’s ‘affirmative action’ Supreme Court nomination process

Scholar apologized for poorly worded tweet, but still placed under investigation Georgetown Law has suspended an incoming administrator for a tweet that criticized President Joe Biden’s public pledge to only nominate a Black woman to the Supreme Court to replace Justice Stephen Breyer. Constitutional law scholar Ilya Shapiro was slated today to begin his new role as executive director of the Georgetown Center for the Constitution, but on Monday it was announced he has been placed on administrative leave pending the outcome of an investigation, the dean of the law school announced. Shapiro’s now-deleted Jan. 26 series of tweets read: “Objectively best pick for Biden is Sri Srinivasan, who is solid prog & v smart. Even has identity politics benefit of being first Asian (Indian) American. But alas doesn’t fit into the latest intersectionality hierarchy so we’ll get lesser black woman. Thank heaven for small favors? Because Biden said he’s only consider[ing] black women for SCOTUS, his nominee will always have an asterisk attached. Fitting that the Court takes up affirmative action next term.” After receiving backlash, Shapiro quickly released an apology. Read more from The College Fix.

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Instapundit: A Chance to Help Cancel Cancel Culture

A CHANCE TO HELP CANCEL CANCEL CULTURE: The New Tolerance Campaign is inviting people to contact Georgetown Law dean William Treanor and urge him to stand up to a textbook cancellation campaign by keeping Ilya Shapiro, who sent what he admits was an “inartful” tweet criticizing Biden’s promise to limit his Supreme Court search to black women and exclude males and people of other races from consideration, regardless of qualification.  Read more from Instapundit here. 

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USA Today: ‘Corporate-sanctioned racism’? How war on critical race theory spread from schools to big business

In October, conservative activist Christopher Rufo wrote an article on the website of City Journal, a magazine of the Manhattan Institute. “Walmart vs. Whiteness” alleged that the nation’s largest employer puts on diversity workshops that denounce the United States as a “white supremacy system.” Outraged readers fired off nearly 5,000 emails to CEO Doug McMillon in an email campaign organized by the nonprofit New Tolerance Campaign. Read more from USA Today.

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