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NTC Press Releases

Press Releases

New Tolerance Campaign Announces 2023 “Worst of the Woke” Awards

Amazon, Bud Light, the Academy Awards, and More Among Top 10 Worst Woke Offenders of 2023 Nonprofit watchdog the New Tolerance Campaign (NTC) has released its third annual “Worst of the Woke” list — a look back at the year’s most outrageous and disappointing examples of woke culture gone wild. NTC’s 2023 roundup features the top 10 institutions that tried to foist woke politics onto the weary public, with leaders across diverse industries — from retail to entertainment to finance — landing on the list. This year’s theme? Backlash from fed-up consumers. Consider, for example, the massive boycott that led the CEO of Target to admit that the retailer’s woke virtue signaling caused its first quarterly sales drop in six years. Or the fans that catapulted Jason Aldean’s “Try That in a Small Town” to the top of the charts after Country Music Television pulled it off the air. “In 2023, mainstream institutions leveraged everything from books to beer to promote their woke agendas,” said NTC president Gregory T. Angelo. “However, this year saw a tidal wave of consumers using their wallets and voices to push back against the woke mob, with staggering results. Americans looking for a New Year’s resolution should pledge to keep fighting back against the woke invasion of our country.” Check out NTC’s top 10 worst woke offenders — and one “Champion of Tolerance” — below:   Award Winner: Bud Light / Anheuser-Busch  Reason: For decades, Bud Light had bragging rights as America’s best-selling beer — until April, when an ill-advised marketing campaign with transgender influencer Dylan Mulvaney went viral for all the wrong reasons. Bud Light’s core customer base felt abandoned, and in turn they abandoned the brand. A sustained boycott led to sales falling a whopping 17%. Then, after Anheuser-Busch executives expressed remorse for the promotion, the Human Rights Campaign, an LGBTQ lobbying organization, stripped the company of its 100% rating as a “Best Place to Work for LGBTQ+ Equality.” Anheuser-Busch’s attempt at virtue signaling made them everyone’s enemy. Will the brand ever recover?   Award Winner: Target  Reason: Retail giant Target hasn’t been shy about marketing to LGBTQ consumers during “Pride Month” in June, but this year, after word spread that the brand was pushing “pride-themed” clothing for babies and kids, shoppers drew the line. In May, CEO Brian Cornell made the audacious assertion that pushing divisive social issues at the company is “the right thing for society”; by August he was explaining to upset investors that the company’s dalliance with social issues led to a “negative reaction” from consumers. Target experienced its first quarterly drop in sales in six years.   Award Winner: Bank of America Reason: Financial giant Bank of America went “full woke” in 2023, instituting race-based home financing requirements and denying loans to gun manufacturers and the fossil fuel industry. If that wasn’t enough, the company implemented a work reeducation program that insists America is a “racialized society” and encourages employes to be “woke at work.”   Award Winner: The Academy Awards Reason: The Academy Awards implemented onerous “inclusion” standards for filmmakers and movie studios to abide by if they wish to be eligible for “Best Picture” honors. The list is quite something to behold. Quotas that demand that “at least one of the lead actors must be from an underrepresented racial or ethnic group.” In addition, “30% of actors in secondary roles be from underrepresented groups such as LGBT+ and people with cognitive or physical disabilities,” and the plot must “center around an underrepresented group.” It’s estimated that of the 95 Best Pictures in the history of the Oscars, over half would not qualify under these new thresholds. Gone with the Wind, Wizard of Oz, Citizen Kane, Casablanca, Singin’ in the Rain, The Sound of Music, The Godfather, Star Wars, Taxi Driver, Goodfellas, and Schindler’s List all would have been ineligible for top honors. Even recent critically acclaimed movies such as 1917 and The Irishman wouldn’t make the cut.   Award Winner: Country Music Television Reason: Crime has run rampant in America’s cities. Enter country singer Jason Aldean, who wrote “Try That in a Small Town” to contrast the values gap between metropolitan and rural America. After race scolds slammed the song for being a “pro-lynching” anthem, Country Music Television folded fast and yanked the music video off the air. Despite the ban, “Try That in a Small Town” went on to become a #1 hit on the Billboard Hot 100.   Award Winner: Southern Poverty Law Center  Reason: The Southern Poverty Law Center (SPLC), long known for frivolously flagging groups as “extremists,” was suddenly silent when Hamas terrorists slaughtered more than 1,200 Jewish civilians on October 7 in the worst mass-killing of Jews since the Holocaust. The group shrugged off critics, claiming that it was “outside of our purview and expertise to comment on international events” — despite loudly issuing statements on international events in the past. When CEO Margaret Huang finally spoke up nearly a month later, the schizophrenic statement barely touched on the attack, striking an “All Lives Matter” tone. Remember when we were told saying that was offensive?   Award Winner: Puffin Books  Reason: Wokeness rewrites history to fit political ends. That was literally the case this year, when Puffin Books announced it rewrote “controversial” elements of long-established Roald Dahl children’s classics such as Charlie & The Chocolate Factory, and Matilda. An “enormously fat” boy became simply “enormous,” “Cloud-Men” were now “Cloud-People.” In some cases, entire paragraphs were inserted into books that Dahl had never written. After a public outcry and harsh critiques from literary leaders, the company announced it would continue to publish the original texts.   Award Winner: Amazon  Reason: The internet shopping giant proved that “Big Brother” is closer than you may think. After an Amazon employee claimed to hear a racist remark while making a delivery, the company shut down the owner’s smart home. The kicker? The homeowner is black, wasn’t home, and has video showing the delivery driver wearing headphones at the time of the incident. Even after showing proof of his innocence to Amazon, it

Press Releases

NTC Mobile Billboard Slams CAIR Leader for Anti-Israel Comments

New Tolerance Campaign Ad Condemns 13 U.S. Senators for Enabling the Council on American-Islamic Relations On Friday, December 15, the New Tolerance Campaign (NTC) launched a new mobile billboard in Washington, D.C. condemning Nihad Awad, executive director of the Council on American-Islamic Relations (CAIR), for his anti-Israel remarks. In a recent speech, Awad said he “was happy to see” the people of Gaza “break the siege” on Oct. 7, when Hamas launched a terrorist attack on Israel. The deadliest day in Israel’s history, the attack saw the massacre of 1,200 innocent soldiers and civilians on Israeli soil. Following Awad’s statements, the White House swiftly slammed CAIR, calling Awad’s actions “shocking” and “antisemitic.” However, despite condemnation from the Biden administration, some members of Congress have still remained silent about Awad’s anti-Israel rhetoric. The billboard specifically calls out 13 U.S. Senators who have enthusiastically supported CAIR in the past, urging them to step up and end their support for Awad. The officials include Sens. Michael Bennett (D-Colo.), Richard Blumenthal (D-Conn.), Ben Cardin (D-Md.), Tammy Duckworth (D-Ill.), Tim Kaine (D-Va.), Amy Klobuchar (D-Minn.), Bob Menendez (D-N.J.), Chris Murphy (D-Conn.), Patty Murray (D-Wash.), Tina Smith (D-Minn.), Thom Tillis (R-N.C.), Chris Van Hollen (D-Md.), and Mark Warner (D-Va.). “The hateful comments made by Nihad Awad go against everything a democracy stands for,” said NTC president Gregory T. Angelo. “We must put an end to this antisemitic rhetoric and call out hate where it exists, especially when it comes from liberals who claim to be champions of tolerance. We deployed this billboard to hold elected officials accountable for enabling Awad and his anti-Israel group.” The billboard also highlights Awad’s history of turning a blind eye to the allegations of harassment and sexual misconduct against Hassan Shibly, the once-prominent head of CAIR’s Florida chapter who resigned following high-profile abuse accusations from his then-wife. You can view the digital graphics featured on the mobile billboard, which began around Capitol Hill and CAIR’s D.C. headquarters starting today, here. Your financial support can help ensure these mobile billboard trucks keep running and keep the heat on CAIR and all of their enablers in the United States Senate. Donate here.

Press Releases

Christian Watson Joins NTC as Grassroots Mobilizer

The New Tolerance Campaign is proud to welcome Christian Watson to our team as the organization’s Mobilization Coordinator.  An established content creator across numerous social media platforms, Christian has made a name for himself by speaking out against divisive ideologies while promoting unifying, pro-American values across the digital media landscape. His work has appeared in outlets such as PragerU, BBC News, Townhall, Fox News, Newsmax, The Young Turks, and more. Recently, he did a sit-down interview with Woke, Inc. author and presidential candidate Vivek Ramaswamy. Christian was most recently the National Spokesperson at the nonprofit Color Us United.  “The search for a Mobilization Coordinator at the New Tolerance Campaign was long, but with Christian in the role it was well worth the wait,” New Tolerance Campaign President Gregory T. Angelo stated. “Christian’s work adding real-world action to our robust digital campaigns will turn up the heat on hypocritical institutions and amplify the voices of the more than 65,000 NTC supporters nationwide.”

Press Releases

New Tolerance Campaign and FIRE Join Forces to Rally Grassroots Action in Support of Free Speech at Emerson College

Presidential Search Committee to hear from everyday Americans requesting a pledge to support viewpoint diversity from the school’s next leader Washington, DC & Philadelphia, PA — The New Tolerance Campaign (NTC) today announced a partnership with the Foundation for Individual Rights and Expression (FIRE) on a grassroots campaign calling for a commitment to freedom of speech from the next president of Emerson College in Boston. Students, alumni, and concerned citizens can send messages directly to members of the Emerson College Presidential Search Committee requesting a public pledge to uphold viewpoint diversity standards from whomever is selected as the school’s next leader. “It is encouraging that Emerson is making free expression a top priority as it selects a new president,” said FIRE Program Officer Graham Piro. “However, the new president will have significant work to do to correct the college’s treatment of student groups like Turning Point USA. Emerson makes strong promises of free expression to its students, and NTC and FIRE will be there every step of the way to ensure the college honors the promises it makes.” Both NTC and FIRE have been active in pushing back against illiberal activity by Emerson administrators     , including the college’s de-recognizing      of its Turning Point USA chapter for criticizing the Chinese government. Emerson’s actions over the past year-and-a-half earned the college a place on FIRE’s 2022 list of the “10 Worst Colleges for Free Speech.” “The New Tolerance Campaign is honored to link arms with FIRE, activating grassroots supporters with a reasonable request: a commitment from Emerson’s next president to uphold the school’s stated values,” New Tolerance Campaign President Gregory T. Angelo added. “By making the voices of alumni and everyday Americans heard by the Presidential Search Committee, we hope to encourage the selection of a chief executive who understands the necessity of freedom of expression at Emerson, and its value in American culture.” About the New Tolerance Campaign: The New Tolerance Campaign (NTC) is a 501(c)3 nonprofit watchdog organization mobilizing Americans to confront intolerance double-standards by establishment institutions, civil rights groups, universities, and socially conscious brands. NTC campaigns empower everyday Americans to hold accountable self-proclaimed arbiters of tolerance when they betray their own stated values. Visit newtolerance.org for more info. About FIRE: The Foundation for Individual Rights and Expression (FIRE) is a nonpartisan, nonprofit organization dedicated to defending and sustaining the individual rights of all Americans to free speech and free thought — the most essential qualities of liberty. FIRE recognizes that colleges and universities play a vital role in preserving free thought within a free society. To this end, it places a special emphasis on defending the individual rights of students and faculty members on our nation’s campuses, including freedom of speech, freedom of association, due process, legal equality, religious liberty, and sanctity of conscience.

Press Releases

New Tolerance Campaign Calls Out ACLU for Orchestrating Amber Heard’s Defamation of Johnny Depp

Grassroots supporters across the United States demanding accountability from ACLU Executive Director Anthony Romero Washington, DC — The New Tolerance Campaign (NTC) today launched a campaign drawing attention to the key role the American Civil Liberties Union (ACLU) played in the Johnny Depp-Amber Heard defamation case. On June 1, a jury found Heard guilty on all counts, concluding she was responsible for libel and awarding Depp with a $15 million judgement. At the core of the case: a 2018 Washington Post op-ed in which Heard implied her ex-husband, actor Johnny Depp, abused her. Depp denied the allegations, and a jury agreed. The driving force behind the op-ed: the ACLU. The organization was “involved in conceiving, drafting and placing” the piece, according to testimony during the trial from ACLU Chief Operating Officer Terrence Dougherty. “The ACLU has been accused of a leftward drift in recent years, but it would be more accurate to say the organization is careening downward,” New Tolerance Campaign President Gregory T. Angelo stated. “The Depp-Heard trial made it clear that the ACLU is willing to use a dysfunctional relationship as a crass tool in pursuit of its own agenda. In the aftermath of this high-profile trial, questions about the ACLU’s disgraceful role remain. The campaign NTC launched today is empowering grassroots activists to demand answers.” About the New Tolerance Campaign: The New Tolerance Campaign (NTC) is a 501(c)3 nonprofit watchdog organization mobilizing Americans to confront intolerance double-standards by establishment institutions, civil rights groups, universities, and socially conscious brands. NTC campaigns empower everyday Americans to hold accountable self-proclaimed arbiters of tolerance when they betray their own stated values. For interview requests and additional comment, email communications@newtolerance.org.           [Photo credit: Gage Skidmore, CC BY-SA 2.0, via Wikimedia Commons (cropped)]

Press Releases

New Tolerance Campaign Sends Letter to “Un-American” Express CEO Demanding Answers to “Woke” Policies

Color Us United, Consumers’ Research join in call for financial institution to open the books on “diversity” instruction at its May 3 shareholder meeting Washington, DC — The New Tolerance Campaign (NTC) today sent a letter to American Express CEO Steve Squeri addressing likely asset waste and civil rights law noncompliance at the financial services company. Color Us United and Consumers’ Research, partners with NTC in the UnAmerican Express initiative, joined as co-signers of the letter. American Express will convene its annual shareholder meeting on Tuesday, May 3. The letter requests that AmEx CEO Steve Squeri use that opportunity to respond to the release of internal documents unearthed last year that showed, among other things, company trainings instructing staff on “microaggressions” and encouraging support for Black Lives Matter, a movement that declares it wants to “disrupt” the traditional “nuclear family structure” and stop “heteronormative thinking.” Perhaps most concerning of all: documents that show American Express tied 15% of executive bonuses to a “colleague” metric of “diversity,” incentivizing managers to hire and terminate employees based on their race and sex. The letter asserts that “to prevent the waste of the Company’s assets, to repair and safeguard the Company’s brand, goodwill, and reputation among its customers, to protect the Company’s shareholders, and in fulfillment of your fiduciary duties to the Company and its shareholders to ensure compliance with civil rights laws,” the Board of Directors of American Express must “immediately release all documentation pertaining to diversity curricula; race-based employment policies implemented or discussed for implementation by the Company’s human resources arm; and all salary, bonus, and stock options tied to said policies.” Additionally, the letter instructs American Express, in accordance with its fiduciary obligations, to “[r]etain an independent third party to conduct a culture audit” and “compel the Company’s management to implement genuinely effective and objective internal controls to prevent the Company from violating civil rights and ensure a welcoming workplace.” You can read the full letter here. “American Express shareholders and customers deserve transparency and accountability,” New Tolerance Campaign President Gregory T. Angelo stated. “The alarming revelations about the company’s culture, hiring and bonus practices, and corporate trainings present major potential liabilities for its brand. CEO Steve Squeri must announce the implementation of the reforms proposed in our letter when American Express holds its annual shareholder meeting on May 3.” The letter is the latest salvo in the UnAmerican Express campaign, a massive 50-state initiative to rebrand financial giant American Express as “UnAmerican Express” by exposing the radical, divisive, and coercive policies at the financial institution that are at their core antithetical to American values. The campaign features aggressive social media, radio and television advertising (see commercial here), and grassroots action demanding state pension fund divestment from American Express. To date more than 32,000 messages have been sent via NTC’s platform to state pension trustees requesting this action. More information can be found at the campaign’s central website unamericanexpress.com. About the New Tolerance Campaign: NTC is a nonprofit watchdog organization that mobilizes Americans to hold corporations, media outlets, celebrities, universities, and other influential institutions accountable when they display double standards in their actions and rhetoric. ###

Press Releases

Stop Corporate Tyranny: Thousands Sign Petition Urging American Express to Drop Woke Hiring Policy

A petition urging American Express to drop its race-based hiring and promotion policies has already garnered nearly 8,000 signatures. The UnAmerican Express campaign, which was started by Color Us United, Consumers’ Research, and the New Tolerance Campaign, has also set up an email form where voters can urge their state pension boards to divest from American Express if they do not abandon their unAmerican politics. Learn more at Stop Corporate Tyranny. ### About New Tolerance Campaign The New Tolerance Campaign is a nonprofit watchdog organization that mobilizes Americans to hold corporations, media outlets, celebrities, universities, and other influential institutions accountable when they display double standards in their actions and rhetoric.

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New Tolerance Campaign Targets State Pension Boards, Demands Divestment from “Un-American Express”

Partnership with Color Us United and allied organizations unveils $1.2 million campaign and website unamericanexpress.com targeting “woke” corporation Washington, DC — Today the New Tolerance Campaign (NTC) joined the “UnAmerican Express” coalition, activating its network of grassroots advocates in a massive 50-state initiative to rebrand financial giant American Express as “UnAmerican Express” by exposing the radical, divisive, and coercive policies at the financial institution that are at their core antithetical to American values. In a unique first, the campaign will target state pension board trustees demanding they divest the public funds they manage from American Express. NTC joins Color Us United in this effort, which will include aggressive social media, radio, television, grassroots action, and a central website: unamericanexpress.com, which launched today. “Americans fed up with woke corporate hypocrisy will be shocked to learn their taxpayer dollars are currently supporting it via state pension fund investments,” New Tolerance Campaign President Gregory T. Angelo stated. “And as hypocritical woke corporations go, American Express is among the worst of the worst: instituting internal policies that view employees and customers primarily by their race. That isn’t just wrong; it’s un-American. Our UnAmerican Express campaign is designed to highlight the systemic anti-American policies of AmEx and rally a grassroots movement calling upon state pension funds to divest from the hyper-woke company.” Last August, Manhattan Institute fellow Christopher Rufo detailed the full embrace of woke doctrine at UnAmerican Express. Their “anti-racism” program actually perpetuates racism and inequality among their customers and employees. Among their policies: AmEx is tying executive bonuses to racial “equity” instead of merit AmEx instituted critical race theory training, teaching staff that “capitalism is racist” and asking workers to rank themselves on a hierarchy of “privilege” AmEx gave preferential contracts to suppliers based on race The UnAmerican Express campaign will run through May 3, when American Express holds its annual shareholder meeting. ### About New Tolerance Campaign Founded in 2019, the New Tolerance Campaign is a nonprofit watchdog organization that mobilizes Americans to confront intolerance and double standards by establishment institutions, universities, corporations and cultural elites. NTC empowers ordinary citizens to hold accountable those who claim to champion tolerance yet betray it through selective enforcement and ideological bias. For more information, visit www.newtolernace.org.

Press Releases

New Tolerance Campaign Announces 1,000+ Messages Sent to CVS Health, Launch of Latest Grassroots Partnership with Christopher Rufo vs. Walmart

Washington, DC — The New Tolerance Campaign (NTC) today announced more than 1,000 of its supporters across the country have sent messages directly to CVS Health CEO Karen Lynch telling her to end hypocritical critical race theory (CRT) trainings at the health care giant. At the same time, NTC rolled out its latest campaign: activating its 50-state network to push back against breaking news that Walmart CEO Doug McMillon had instituted CRT-inspired training for his employees — while employing just one person of color on his executive team. Both the CVS Health and Walmart campaigns represent NTC partnerships with Christopher Rufo, the leading critic of the CRT movement whose drumbeat of exposés for City Journal have revealed the pervasiveness of this divisive instruction across our country’s institutions. NTC’s campaigns have provided a vehicle for Rufo’s supporters and opponents of critical race theory at America’s major corporations to express their displeasure by sending messages directly to the hypocritical CEOs and key players pushing this polarizing view of the United States and phony tolerance. “The New Tolerance Campaign is proud to continue our partnership with Chris Rufo, bringing the grassroots heat and pushing back against CVS Health and Walmart executives for foisting odious critical race theory on its employees,” NTC President Gregory T. Angelo stated. “We will continue to give a voice to the masses of Americans who want to take politics out of corporations, hold institutions accountable, and return America to an era of true tolerance.” Christopher Rufo added: Putting pressure on these corporations makes a difference. They hear all day from left-wing activists; everyday Americans need to let them know that they will also hear from us. The New Tolerance Campaign is leading that fight. About the New Tolerance Campaign: The New Tolerance Campaign (NTC) is a 501c3 nonprofit watchdog organization mobilizing Americans to confront intolerance double-standards by establishment institutions, civil rights groups, universities, and socially conscious brands. NTC campaigns empower ordinary Americans to hold accountable self-proclaimed arbiters of tolerance when they betray their own stated values. [photo: Mike Mozart/Jeepers Media] ###

Press Releases

New Tolerance Campaign Calls For Diplomatic Boycott of 2022 Olympic Games in China

Grassroots call to action against oppressive regime comes as opening ceremonies for Summer Games set to begin in Tokyo July 23, 2021 Washington, DC — The New Tolerance Campaign (NTC) today unveiled its latest initiative, calling on its grassroots network of 36,000 supporters in all 50 states to send a message supporting a diplomatic boycott of the 2022 Winter Olympics in China. The announcement occurs as the Summer Olympics officially begin today in Tokyo, Japan — but tonight’s opening ceremonies take place under a dark cloud: Next year’s Winter Olympics is slated for China, where gross human rights abuses abound, including ethnic cleansing of minority Muslims and suffocating democracy in Hong Kong. “The International Olympic Committee claims to have a ‘Human Rights Strategy,’ but has been silent on China’s violently oppressive regime and its ongoing genocide against its own people. Absent IOC action, the United States needs to take the lead,” New Tolerance Campaign President Gregory T. Angelo stated. “Politicians on both sides of the aisle have indicated that they support a diplomatic boycott — one that would send a message to China without penalizing American athletes. U.S. Secretary of State Blinken has said that he will be making a decision on this issue ‘in weeks to come,’ meaning the time for Americans to lend their voices to this cause is now, and the NTC campaign announced today gives them that vehicle.” A diplomatic boycott of the 2022 Winter Olympics in China would preclude U.S. political leaders and diplomats from attending as spectators while still allowing American athletes to compete in the games. NTC’s petition calling for a diplomatic boycott of the 2022 Olympics will be delivered to the U.S. State Department in the coming weeks. About the New Tolerance Campaign: The New Tolerance Campaign (NTC) is a 501c3 nonprofit watchdog organization mobilizing Americans to confront intolerance double-standards by establishment institutions, civil rights groups, universities, and socially conscious brands. NTC campaigns empower ordinary Americans to hold accountable self-proclaimed arbiters of tolerance when they betray their own stated values. Media inquiries: communications@newtolerance.org

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