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The NFL’s End Zone Sermons Are Driving Fans From The Sport

As an avid enjoyer of pro-football and a yearly fantasy team player, I have watched the National Football League’s (NFL) slide from America’s favorite sport into America’s biggest lecture hall with growing disgust. For the sixth consecutive season, the league has announced it will keep stenciling hollow platitudes in its end zones — messages like “End Racism,” “Stop Hate,” “Choose Love,” and the new addition “Inspire Change.” They say it’s about unity. I say it’s about pandering. And the keyboard warriors they’re pandering to? They don’t even watch football. Football’s magic has always been its ability to bring people together who disagree on almost everything else. You can have political rivals sitting side by side in the stands, screaming in unison when the home team scores. After all, this mission is exactly what the NFL used to sell: a shared cultural space above the fray. But now, the league insists on dragging the fray into the one sacred place millions of people once went to get away from it. Preaching to the Wrong Crowd The NFL is bending over backwards to impress the cancel culture class — the same people who spent years mocking football as too violent, too masculine, or too toxic. These are not the folks packing stadiums on Sunday afternoons, spending all day watching the game with their fantasy cohorts and they’re certainly not buying their favorite player’s jersey to wear every week. In fact, many of them openly disdain the game, the fans, and the culture around it. Yet the NFL caters to them with high-profile gestures that do nothing for the sport’s actual supporters. This is like a steakhouse changing its menu to include plant-based options in order to appease militant vegans all while ignoring the regulars who keep the lights on. And the message to loyal fans couldn’t be clearer: your escape, your tradition, your favorite pastime still comes with a side of moral instruction, whether you asked for it or not. Virtue Signaling Over Victory The league wants to be seen as brave, as leading the charge for justice. But real courage isn’t slapping slogans on the turf. Real courage is doing the hard, unglamorous work that doesn’t get you applause at awards banquets — its funding mentorship programs, supporting at-risk youth, partnering with communities to create opportunity. Those are things that could change lives. Instead, we get “Choose Love” painted in the end zone while players are arrested for assault in the offseason and the league quietly buries concussion data. Instead, we get “Inspire Change” despite multiple players driving their expensive sports cars recklessly through various major cities and suburban communities. What the NFL is doing is hypocrisy dressed up as heroism. The league is using the field to buy social credibility while avoiding the heavy lifting that real change requires. The Fans See Through It Fans aren’t stupid. They know when they’re being sold something useless. They know when the sport they love is being used as a billboard for causes and slogans that have nothing to do with the game. And frankly, they’re tired of it. Sure, there will always be those who say, “What’s the harm? It’s just words painted in the artificial grass.” But if it were really harmless, the league wouldn’t need to make a press release or plant an exclusive story with one of their loyal media partners about it every single year. This is about narrative control, it’s about appeasing the keyboard warriors, it’s about reconciling with the demands of the entertainment industry before they agree to costly advertisement deals and multi-million-dollar sponsorship opportunities. This is all about making sure every touchdown, every camera pan, every highlight reel reinforces a culturally controlled message the league wants you to internalize. The problem isn’t that the messages are overly controversial; it’s that the NFL has decided there’s only one acceptable point of view. That’s not unity – that’s ideological conformity. And it’s exactly the opposite of tolerance. Sports Arenas Aren’t For Political Soapboxes The NFL is supposed to be the great escape. After all, last regular season’s average viewership consisted of 17.5 million viewers. For three hours (at the very least), fans should be able to leave politics, culture wars, and endless media outrage behind. They don’t come to be scolded or converted, rather they come to cheer, to boo, to high-five strangers in the next row. That’s the alchemy that makes sports special. When you turn the game into a political soapbox, you destroy that magic while creating even more division. This is the same league that once threatened to penalize players for wearing custom cleats honoring fallen police officers and victims of September 11th, but now they celebrate political messages as long as they’re in line with leftwing corporate-approved causes. The hypocrisy is staggering. The NFL has made it clear: some messages are welcome, others are not. It’s not about free expression, it’s about the right expression. A Better Way Forward If the NFL truly wants to help, here’s an idea: take the millions you spend on marketing and public relations around these slogans and put them into measurable community impact. Sponsor trades programs in struggling towns. Invest in inner-city athletic facilities. Fund student athlete scholarships. Help rebuild neighborhoods devastated by crime or addiction. Leave the end zones alone. Let the game be the game. Let fans of every background and belief come together without having a political message shoved in their faces. Closing Whistle The NFL’s job is to bring people together through the sport of football. Every time they use the field as a political pulpit, they drive a wedge between fans. They alienate the people who actually keep the league alive. And for what? Applause from people who wouldn’t be caught dead in a stadium? It’s time for the league to stop chasing the approval of the anti-football crowd and start respecting the fans who’ve been there all along. Keep politics out of the end zone. Bring back the game we came

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Was Gutfeld’s “Tonight Show” Appearance a Sign of Welcomed Change or Corporate Appeasement?

Fox News’ Greg Gutfeld appeared on NBC’s The Tonight Show Starring Jimmy Fallon this last night, a booking that has raised eyebrows across the media landscape. On the surface, it looks like a rare moment of ideological crossover in a space that has long been dominated by one-sided perspectives. But is it really a sign of cultural balance returning to late-night television, or just a calculated move by a media giant under political pressure? The Rarity of Balance in Late-Night Late-night television has, for years, been an echo chamber for progressive talking points. A recent Newsbusters’ study shows that 99% of political guests lean left, a trend that has eroded trust and alienated millions of Americans. Compare that with Gutfeld’s program on Fox News, which has consistently beaten Fallon, Kimmel, and Colbert in the ratings and it’s clear why this booking is attracting attention. The Colbert Cautionary Tale CBS’ decision to cancel The Late Show with Stephen Colbert is instructive here. Since 2022, carefully tracked data shows Colbert hosted 176 liberal or Democratic guests, compared to just one Republican guest – who also happened to strongly dislike President Trump. That rigid guest booking pattern may have played well with one segment of the population, but it did him no favors in a nation where nearly half of the electorate felt ignored. In a cultural landscape this divided the nation due to their active effort in shutting out opposing viewpoints – which isn’t just bad for dialogue, but CBS learned it’s also bad for business. A Glimmer of Nonpartisan Hope or Manufactured Optics? Some may see Gutfeld’s appearance as a refreshing sign of openness. Think about it… a longtime left-leaning media network and its associated late night talk show finally recognized that half the country deserves to see their viewpoints represented. But in today’s media climate, nothing is ever that simple. Could this be less about ideological diversity and more about appeasing a presidential administration that holds the regulatory power, who has also proved  to successfully take on – and win – against various left-leaning media conglomerates in court? Corporate Pressure and Political Calculus Jimmy Fallon’s home network, NBC, is part of one of the most powerful media corporations in the world. In the wake of legal defeats and growing accusations of bias, is this appearance a genuine olive branch to a conservative audience, a sign of respect toward Gutfeld for his amazing late-night success, or is it a corporate PR strategy designed to curry favor with the Trump Administration? For media companies facing collapsing trust, shrinking audiences, and skittish advertisers, a Gutfeld-Fallon segment could be an easy, low-risk gesture toward “balance” without fundamentally altering their programming’s political lean. The New Tolerance Campaign’s Take At the New Tolerance Campaign, we welcome genuine dialogue across ideological lines. But token gestures are no substitute for a real cultural shift. If this signals a true willingness to feature diverse perspectives consistently, it’s a win for all Americans. If this is just a one-off stunt to check a box and calm critics, then it’s business as usual for a corporate media system that thrives on selective tolerance. The real test will come after the cameras stop rolling: Will NBC and Jimmy Fallon’s show keep booking conservative voices regularly, or will Gutfeld be the exception that proves the rule?

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Sydney Sweeney’s Great Jeans Worked. Jaguar’s Rebrand Didn’t. Guess Which One the Woke Mob Came For?

There’s a curious double standard playing out in corporate America and everyday consumers would do well to pay attention. When Jaguar tried to reinvent itself with a daring, “inclusive,” postmodern rebrand, they got applause from all the leftist circles. Never mind that it alienated actual customers and cratered public confidence in the brand. Meanwhile, when American Eagle ran a cheeky, lighthearted jeans ad with actress Sydney Sweeney, they were instantly accused of promoting racism, eugenics, and — brace yourself — “white supremacy.” Let’s break this down. The Fall of Jaguar: When Legacy Meets Woke Rebranding Remember when Jaguar meant something? British luxury. Sleek design. That iconic leaping cat. In an apparent bid to erase everything remotely masculine or classic, Jaguar unveiled a new “J” logo, painted everything soft pink, and launched a campaign with zero cars in sight. The tagline? “Copy Nothing. Delete Ordinary.” The slogans? “Create Exuberant,” “Live Vivid,” “Break Molds.” The marketing buzzwords were all there and the company executives responsible for rolling out this rebrand defended it saying it’s a “bold and imaginative reinvention” and a “dramatic leap forward.” But what they deleted was their entire identity. The blowback was immediate. Longtime fans called it a parody. Others wondered if it was satire. Tesla CEO Elon Musk responded to one of the ads posted on X (formerly Twitter) asking, “Do you sell cars?” Even Nigel Farage, a Member of Parliament of the United Kingdom weighed in to roast the rollout. But the truth of how bad the rebrand was for the company lies within their sales: Jaguar’s used car sales dropped 9% since their rebrand originally launched. The automotive company also faltered in Europe as sales plunged by 97.5% following their botched relaunch and pivot to electric vehicles (EVs). The overhaul went so poorly that Jaguar’s CEO Adrian Mardell, who had led the company in that position for 3 years and who had been with the company for 35 years, announced he would retire shortly after it all went sideways. So much for “live vivid.” Jaguar tried to win applause from the fashion elite. What they got was confusion, mockery, and a brand identity crisis. Now Compare That to American Eagle’s Sydney Sweeney Campaign  In contrast, American Eagle didn’t abandon their roots, they leaned into them. Their recent campaign, starring actress Sydney Sweeney, was a straightforward (and undeniably effective) play on words: “Great genes. Great jeans.” It was fun, flirty, and unmistakably American. But that was apparently too much for the outrage industrial complex. Woke critics accused the ad of promoting “eugenics.” One outlet even published an opinion piece that said the ad shows “an unbridled cultural shift toward whiteness.” Why did the author assert this, well, of course, it’s because Sweeney is, “blonde, blue-eyed and white.” But here’s the punchline: while the left raged online, American Eagle laughed all the way to the bank. According to recent reports, “American Eagle Outfitters saw its stock price surge more than 20% on Monday, after President Trump praised the retailer’s controversial marketing campaign featuring Sydney Sweeney on his Truth Social platform.” While the jeans are flying off store shelves and the share price increases daily, it turns out Americans are tired of being told that creative is offensive and that a confident young woman modeling denim is somehow a new political crisis everyone should be outraged about. The Real Lesson: Authenticity Wins. Woke Theater Doesn’t. Jaguar’s face-plant and American Eagle’s triumph tell the same story: when brands chase the woke left’s unachievable expectations instead of relying on creative clarity, they lose. When companies connect with American culture instead of lecturing it, they win. American Eagle didn’t have to burn their legacy to reach a new generation of shoppers, rather they embraced their brand standards and got innovative. Jaguar, on the other hand, threw their entire automotive footprint right into the trash. And the financial results speak for themselves. This is exactly why the New Tolerance Campaign exists: to call out the nonsense. Socially conscious corporations that bend the knee to the loudest activist voices while ignoring the public deserve scrutiny. Meanwhile, those willing to push back, those who double down, and those who refuse to apologize for being normal, deserve credit. You don’t have to love American Eagle, nor do you have to know who Sydney Sweeney is to see what’s happening here. The culture war is everywhere thanks to the progressive left who remain out-of-control. It’s in car commercials. It’s in denim ads. It’s in every branding decision where cowardice is dressed up as “boldness.” Woke Americans tried to cancel American Eagle for their advertisement of Sydney Sweeney showing off her great jeans. Jaguar canceled its own century-long history to please the progressive mob. Only one came out stronger on the other side. Let this be a lesson for any brand still thinking they can pander their way to cultural relevance: Be real. Be proud. And maybe keep the original logo, or in this case, the leaping jaguar.

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Columbia Pays. Harvard Fights. Accountability in Higher Education is Coming.

After Columbia University agreed last week to pay over $200 million to resolve federal investigations into campus antisemitism and submit to outside monitoring and policy changes, Harvard is now reportedly in settlement talks of its own, with figures as high as $500 million being discussed. This is not a blip; it’s a reckoning and if done correctly, it will mark a turning point for accountability in higher education. Let’s be clear about what happened. Columbia’s deal with the federal government restored access to large pools of frozen federal funding, but also imposed independent oversight and reforms to hiring and campus policies. Separately, the U.S. Equal Employment Opportunity Commission (EEOC) announced a $21 million resolution for Jewish employees over a hostile work environment – it’s the largest public settlement in nearly two decades – underscoring this is about civil rights, not politics. Now all eyes are on Harvard. The university is fighting in court to restore $2.6 billion in frozen federal research funds even as press reports say it is exploring a settlement path similar to Columbia’s. Education Secretary Linda McMahon has publicly expressed hope that Harvard will ‘learn from’ Columbia’s approach. However, when this ends, it will set a national precedent for what real compliance looks like and whether elite institutions can be compelled to live up to the standards they claim to cherish. The Trend: Rebranding Without Reform At the same time, some institutions are not correcting course, rather their administrators are spending time and money relabeling it. Staff at two prominent universities in Tennessee were recently recorded acknowledging that their Diversity, Equity and Inclusion (DEI) programs were rebranded to skirt enforcement. On Capitol Hill, a Senate hearing focused on the growing practice of swapping “DEI” for friendlier labels like “belonging” or “inclusive excellence,” without changing the underlying policies that have produced discrimination and ideological coercion. That’s not reform – it’s evasion. What Real Accountability Should Include If universities want public trust and federal funds then they should demonstrate measurable change. The New Tolerance Campaign recommends the following: Independent Monitoring with Teeth: Third‑party monitors must have access to records and authority to verify compliance, not just receive reports. Columbia’s model of having independent oversight and required reporting should be the floor, not the ceiling. Transparent Metrics: Publish quarterly data on antisemitic incidents, outcomes of investigations, and sanctions, alongside training content and complaint-resolution timelines. After all, the Trump Administration has already signaled to at least sixty higher education institutions that they expect sustained, documented progress in order for them to fulfill their obligations under Title VI of the Civil Rights Act to protect Jewish students on campus. End Compelled Speech & Political Litmus Tests: No student or employee should be forced to adopt ideological statements to enroll, be hired, or be promoted. This is where the ongoing strategy of ‘rebrand-to-evade’ must be confronted head-on. Equal Protection in Policy and Practice: Apply harassment and safety rules consistently — no double standards for virtue signalers, special interests, encampments, disruption, or threats based on viewpoint. The EEOC’s action at Columbia should be a warning that civil-rights laws still hold their weight. Independent Channels for Jewish Students and Faculty: Establish protected reporting lines and enforce zero-tolerance for targeted harassment, matched with due process for the accused. Recent cases show why both sides of that equation matter. Why This Matters Beyond the Ivy League Schools This isn’t just about Cambridge and Morningside Heights. Federal agencies have widened scrutiny across dozens of campuses, and statehouses are weighing how to protect free expression while ensuring compliance with civil rights. Universities cannot dodge responsibility through semantic games or linguistic restructuring. The status quo of performative tolerance and selective enforcement is collapsing under legal and public scrutiny alike. What You Can Do Today Tell your alma mater: No rebranding without reform. Demand published metrics and independent oversight. Report double standards you witness on campus: Send documentation to us so that we can investigate and, when necessary, mobilize campaigns. We even have a tipline on our website should you want to submit anonymously (click here). Share this blog: Share with parents, alumni, and trustees who expect better from institutions that receive taxpayer funds and philanthropic support. The New Tolerance Campaign was founded to call out hypocrisy and insist on equal standards. The Columbia agreement and the pressure on Harvard shows that accountability is possible – no matter how long it takes. Now we need to make it durable. While we will keep tracking these cases and spotlighting institutions that choose real reform over reputation management, if you have any evidence of rebranding to evade federal compliance or have any horror stories of antisemitism being tolerated or minimized on campus, contact us confidentially. We’re listening and we’re willing to take action!

Past Campaigns

Tell the Philly Library System to Stop Hosting Anti-Israel “Storytime”

Libraries can and should be a resource for engaging with controversial ideas and beliefs, but not for pushing programming that indoctrinates kids with violent and divisive messages. That’s exactly what Philadelphia’s public libraries are doing, as they host pro-Palestine kids’ storytime events that are scheduled to continue throughout the summer. According to the Washington Free Beacon, these events have previously featured: Reading allowed from a book that erases Israel from the map  Coloring pages that promote the so-called “right of return.” A craft that included writing the names of “martyred children of the ongoing Israeli bombardment of Gaza.” A promotional photo of a child wearing a headscarf that says “Jerusalem, we are coming,” in Arabic, a slogan Hamas uses to call for the destruction of the Jewish state. On its website, The Free Library of Philadelphia claims to be “committed to creating and advancing a welcoming environment where our staff and patrons…are respected…we strive to ensure different perspectives, values, cultures, and identities are acknowledged, welcomed, and valued.” That’s a great goal. They should actually implement it. Send a message to library leaders telling them to cancel these events that violate their stated principles and push an agenda that has no place in a children’s story time at the library. (Photo: screenshot taken by Free Beacon)

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Del Monte’s Collapse: How ESG, DEI, and “Belonging” Couldn’t Save a 138-Year-Old Brand

On July 1, 2025, Del Monte Foods Inc., one of America’s most iconic food brands, filed for Chapter 11 bankruptcy after 138 years in business. Once a household staple, Del Monte is now seeking protection from creditors as it desperately looks for a buyer to keep its legacy alive. But behind the mainstream media headlines about restructuring lies a deeper, more telling story: a corporate culture that traded business fundamentals for ideological activism. And now, the bill has come due. Del Monte’s collapse isn’t just about financial missteps, rather it’s a warning shot to every socially conscious brand or organization prioritizing performance theater over performance metrics. A Perfect Score… And a Perfect Disaster In the 2023–2024 business cycle, Del Monte proudly earned a perfect score (100/100) on the political left’s cherished “Human Rights Campaign (HRC) Foundation’s Corporate Equality Index,” recognizing the canned vegetable and fruit company’s LGBTQ+ workplace policies and extensive diversity, equity, and inclusion (DEI) initiatives. Del Monte even issued a press release celebrating their recognition. To achieve this accolade, Del Monte doubled down on policies around “Diversity, Inclusion, and Belonging” (DIB)—a rebranded form of DEI aimed at not just representation but identity-centered workplace restructuring. From equity training and internal affinity groups to executive-level DEI oversight, Del Monte placed social engineering at the heart of its longstanding brand. And yet, just months later, that same company is now filing for Chapter 11 bankruptcy and desperately searching for a buyer. Know Your Audience One of the top reasons cited by the media for Del Monte Foods’ struggles is that canned food has simply become less popular in the age of the foodie, and that stands to reason. Del Monte Foods is focused on canned and packaged produce, and is completely separate from Fresh Del Monte, which sells fresh items. But it makes Del Monte’s choices even more baffling. The small number of liberal elites who are impressed by DEI programs and HRC accolades are also the type who post farmers’ market selfies and wouldn’t be caught dead cooking with canned green beans. While Del Monte’s efforts may have earned them some points with investors, the substantial amounts of time and money they spent on these programs arguably did nothing to help sell their products. Del Monte appears to have forgotten who they were serving after all. The Disappearing ESG Page Lest you think this was all about principle for Del Monte, their efforts are already starting to disappear from view. Visit Del Monte’s website and scroll to the bottom. You won’t find a tab that highlights their commitment to environmental, social and governance (ESG). However, if you click the “careers” tab and scroll down you’ll find a tab labeled “ESG”. Click it, and you’re greeted with a dead end. Although we reached out to company representatives and are awaiting their comment as to why this phenomenon occurs, this kind of digital vanishing act might not just be a glitch, but it could be symbolic. While the ESG tab is nowhere to be found on their homepage, and it mysteriously leads to nowhere from their “careers” page, a bit of digging reveals that Del Monte’s 2024 ESG Report and other similarly published green communications are still quietly housed under its “sustainability reports” section, buried a layer deeper and harder to find. And even from their main website, Del Monte’s current sustainability section hosted in a small rectangular box on their homepage doesn’t highlight their flagship environmental commitments that their President and CEO Greg Longstreet and ESG Senior Manager Molly Laverty once bragged about to the media. Instead, you have to scroll all the way to the bottom of the “sustainability” webpage and click the “sustainability reports” link in order to find their most recent ESG report and latest work toward their 2022 commitment to net-zero emissions by 2050. Why the sudden demotion of a once-celebrated pillar of their corporate identity? Perhaps it’s the recent change in political headwinds. Or perhaps it’s because when companies hit hard times, it’s often their ideological indulgences they try to scrub or conceal first, especially when those indulgences may have contributed to their storied downfall. Whatever the reason, their actions suggest calculation rather than principles. When Virtue Signaling Replaces Strategy According to Del Monte’s website, their purpose is to be “a leading producer, distributor and marketer of premium quality, primarily branded, plant-based packaged food products that are healthy, tasty, convenient and satisfy the needs of today’s consumers.” Moreover, the company’s stated core values are centered around what they call, “CHOICE,” or the enablement of “a collaborative and innovative culture that brings the best out of our teammates to achieve widespread success.” However, Del Monte’s focus over the last few years, if not longer, has shown that they decided to betray their own stated values in order to virtue signal rather than create greater value. Instead of focusing on core strengths like product innovation, supply chain resilience, or responding to evolving consumer preferences, Del Monte went all in on symbolic gestures. They pledged allegiance to ESG frameworks, sought top billing on DEI or DIB indexes, and used corporate resources to burnish a progressive public image, all while their financial health quietly deteriorated… until now. This is not to suggest that diversity or sustainability are inherently bad. But when these initiatives replace — and don’t supplement – sound business strategy, they become resource draining liabilities. At the end of the day, a perfect HRC, ESG, or DEI “score” didn’t save Del Monte Foods Inc. from a financial collapse. It may have even accelerated it. Now, when you visit the ESG page buried on the careers page, you get this fitting error page. “Oops!” indeed. Why the New Tolerance Campaign Is Watching At the New Tolerance Campaign, our mission is to demand accountability from institutions that preach one thing while practicing another. Del Monte Foods Inc. isn’t alone. Across America, we’re watching other socially conscious companies, Ivy League universities, and nonprofits race to check every progressive box—only to

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Happy Independence Day – July 4, 2025

This Independence Day, we celebrate the enduring promise of liberty and justice for all, and we recommit to holding those who create the greatest cultural impact accountable to these very ideals. Freedom loses meaning when double standards prevail. That’s why we fight every day to expose hypocrisy, defend free expression, and demand equal standards for all — regardless of politics, race, religion, or belief. Let’s honor July 4th not just with fireworks, but with action. Because real patriotism means standing up for truth, fairness, and the values that made and keep America great!

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Columbia University’s Inclusion Crisis: When “Diversity” Becomes Discrimination

Few recent stories illustrate this betrayal of principle more clearly than the disturbing revelations about Columbia University’s interim president, Claire Shipman. According to internal communications obtained and published by the Washington Free Beacon, Shipman privately called for the addition of an Arab board member, while suggesting the removal of a Jewish trustee who had previously spoken out against the rise of antisemitism on campus. “We need to get somebody from the Middle East or who is Arab on our board. Quickly I think,” Shipman texted in January. Days later, Shipman wrote of Trustee Shoshana Shendelman: “She shouldn’t be on the board.” Let us be clear: the problem here is not the desire for diverse representation. True diversity which includes variables like background, identity, and thought is a hallmark of a healthy institution. The problem is when identity becomes a political calculation, and when the inclusion of one group is explicitly tied to the exclusion of another. When Identity Politics Trumps Principles Shipman’s private remarks betray a dangerous mindset: that credibility of Columbia’s leadership rests not on the moral courage or qualifications of its members, but on how well they conform to ideological optics. In this case, Shendelman’s “offense” wasn’t a lack of diversity, rather it was her outspoken opposition to antisemitism on Columbia’s campus during a year of historic unrest, encampments, and violent threats targeting Jewish students. According to the Free Beacon, Shipman’s comments came just weeks after Columbia faced public scrutiny for failing to protect Jewish students from harassment and intimidation. Rather than embrace a trustee willing to address that growing crisis, Shipman suggested she be removed and replaced. This is not diversity. This is evidence of discrimination under the guise of inclusion.  A Pattern of Double Standards This episode doesn’t exist in a vacuum. Columbia University has been one of the epicenters of campus protests since October 7, 2023, when terrorist attacks in Israel triggered widespread political activity on campuses across the country. What began as anti-war demonstrations quickly morphed into chants calling for the destruction of Israel and justifications for political violence. After all, students affiliated with the group, Columbia Students for Justice in Palestine publicly launched and handed out their inaugural edition of “The Columbia Intifada” despite the Ivy League University denouncing their publication. Jewish students at Columbia reported feeling unsafe, unsupported, and in some cases, explicitly threatened. Many alumni and donors began to speak out. Some trustees did as well. Rather than treat these concerns seriously and strive to protect all students equally, Columbia’s top leadership appears to have unethically calculated which voices were politically advantageous and which were not. Claire Shipman’s remarks reflect a growing trend in higher education: the preference for ideological conformity over principled leadership. Tolerance Requires Courage, Not Curation The New Tolerance Campaign (NTC) believes that institutions must consistently reflect their stated values and operate without bias. That means rejecting selective outrage. It means defending freedom of conscience for everyone, not just those with the most fashionable beliefs. And it means acknowledging that diversity and inclusion are not mutually exclusive with moral clarity. Wanting to remove a trustee for calling out antisemitism is not progress; it’s a giant step backward. Appointing someone based solely on ethnicity or political optics is not empowerment; it’s tokenism. True tolerance demands more than hashtags, hollow statements, and civil righteousness. It demands institutional integrity, even when the political winds may shift. The Call to Action As a nonprofit committed to defending the principles of real tolerance, NTC calls on Columbia University to: Denounce identity-based discrimination in all forms, including decisions that exclude individuals based on their religious or political views. Protect trustees, faculty, and students who raise legitimate concerns about antisemitism, especially when they challenge the status quo. Follow the transparent standards for trustee membership as outlined in the Columbia University “Trustees’ By-Laws And Rules Of Order” document, where qualifications, experience and values are prioritized over ideological posturing. Reaffirm their commitment to the First Amendment principles of free expression, religious liberty, and ideological diversity. On Final Thought Columbia University Interim President Claire Shipman’s texts are not just inappropriate, they expose the fragility of performative tolerance in American institutions. If inclusion can only exist at the expense of dissent, then we’ve lost the entire plot. Columbia University has an opportunity — right now — to model true leadership. That doesn’t mean chasing public approval or checking identity boxes. It means defending all communities on campus — Jewish, Arab, Muslim, Christian, atheist, conservative, progressive — with equal commitment and equal courage. At NTC, our mission is to hold powerful institutions accountable to the very standards of inclusion, fairness, and equality they publicly claim to uphold. When these standards are applied selectively, favoring one group while excluding another, true tolerance dies, and performative activism reigns supreme. We will continue to monitor this unacceptable action by Shipman while continuing to shine a light on storied institutions that violate the values they claim to champion. Because tolerance, when applied unevenly, is not tolerance at all.

Past Campaigns

SurveyMonkey Restores PragerU’s Account After NTC Grassroots Action

On December 18, 2024, conservative website PragerU announced they were locked out of their account by SurveyMonkey, cutting off access to years of data. To regain access, the popular polling platform demanded PragerU post a disclaimer: “SurveyMonkey is not associated with, nor does it endorse or sponsor this specific content or PragerU.” The content in question? A PragerU video shedding light on the growing number of “detransitioners” — individuals who regret undergoing sex-change treatment and embrace their biological sex. NTC moved quickly — within hours we launched a campaign, and soon after hundreds of messages were sent to SurveyMonkey CEO Eric Johnson and the company’s senior staff calling out their compelled speech ultimatum. 24 hours later, SurveyMonkey restored PragerU’s account access. NTC allows everyday Americans to speak up, and when you do, your voice is heard.       [Photo credit: Kate Ter Harr, 2.0 Generic, via Flickr (cropped)]

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